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Research papers

Headroom VS. heartroom

This paper details how by overlaying research insight on to targeting models, businesses can enhance their customer acquisition and retention strategies. Examples show how insight has enabled not only a more accurate pinpointing of customer...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Debra Walmsley, Stephen Barr
Company: Leapfrog Research and Planning Ltd
March 1, 2011
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Citation

Walmsley and Barr (2011a, March 01). Headroom VS. heartroom. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/headroom-vs-heartroom